There are a lot of topics over the net about how to drive or increase traffic to your website – free and paid methods. On WordPress, engaging with others might be the one with best results. Social networking is very important too such as sharing and engaging with people there through groups (Facebook), communities (Google+), boards (Pinterest), … etc.
I wrote previously about the importance of Google+. I might write about the other points in future posts.
Here, I’m only emphasizing the importance of Twitter ads’ that is not free yet affordable. My goal is not to drive (increase) traffic only but also to keep it stable. A lot argue that this is very good from SEO perspective or, let’s say, website ranking. However, this method doesn’t necessarily produce more engagements with the contents of the site.
Off topic: There are a lot of factors affecting ranking of a website such as number of visits, traffic locations, traffic sources, bouncing time, …
Set up your campaign, select the audience, define the budget, and then choose the creatives (campaign tweets). That is all and the campaign is created…
With daily budget of $0.5 on “Website clicks or conversions” campaign, I usually get around 60 visits to the site. However, this actually depends on other settings…
Better ranking comes usually from US and Canadian traffic. If targeting the locations of audience to USA and Canada only (expensive locations), cost per click increases and thus less visits/clicks than the option of all available locations. I believe the best optimization here can be figured out in one or two days.
One important note: Since that the goal is website clicks, try to avoid clickable text in your campaign tweets. That’s, hashtags, @usernames, and links other than your website’s.
So, what methods do you use to drive traffic to your website/blog?